23 December 2019

Our work to tackle homelessness featured in local press

The number of people sleeping rough has increased steadily over the last decade and tonight, at least 50 people will sleep rough in Norfolk alone.

Last year, in Norfolk and Suffolk, more than 2,500 households approached local councils to say they were homeless, with more than 400 families living in temporary accommodation.

And Flagship Homes says this is the tip of the iceberg, as many others reside in inadequate or insecure accommodation.

Ending homelessness is critical to achieve Flagship’s goal of solving the housing crisis in the east of England. Over the past 10 months, the company has focused heavily on understanding the issue of homelessness in greater detail and wants to do more to prevent people from losing their home, as well as tackling rough sleeping.

“Tackling homelessness is a challenge and we are mindful of the need to help address the root causes including poverty, mental health and domestic abuse,” said Joanna Barrett, director (Special Strategic Projects).

“Last year we housed 320 homeless households, and when supporting those who have been homeless, we do more than just hand over the keys.

“We’re trying innovative ideas to ensure families don’t just secure a property, they have a place they can call home.”

Flagship recently partnered with the British Heart Foundation to create a “furniture scheme” trial that provided vouchers for customers in need of necessary household items.


The scheme provided £3,599 worth of necessary household items, over the six-week period. They also signed up to Homes for Cathy: a national alliance of housing associations, charities and local authorities working together to end homelessness.

To raise awareness of youth homelessness, the Communications Team took part in the Benjamin Foundation’s Big Sleep Out, which saw more than 200 people come together and, so far, raised £70,000 for those who face the harsh reality of sleeping on the streets every night.

Each year, throughout December, Flagship provides food boxes to local food banks. Last year they delivered more than 45, and now, with Victory Housing Trust part of the group, they hoped to increase that number and provide even more food to those in need over the festive period.

The company is also developing a work-plan to help prevent homelessness among existing customers, to support other agencies working to tackle rough sleeping and working with local authorities to develop new services to address unmet need.

Joanna added: “Our goal is to solve the housing crisis in the east of England. We can’t do that without helping to tackle homelessness and we are committed to making an impact.”

Article from Just Regional Holt http://www.justregional.co.uk/holt/

For more information, please contact Flagship Group Communications Team – commsteam@flagship-group.co.uk